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Message-ID: <34277asstr$1009235404@assm.asstr-mirror.org>
From: "Allison George" <allison_george@hotmail.com>
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Subject: {ASSM} RP  The Marketing Department (MF)
Date: Mon, 24 Dec 2001 18:10:04 -0500
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Newsgroups: alt.sex.stories.moderated,alt.sex.stories
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NOTICE:  This story contains descriptions of sexual activity that
should not be read by anyone under the age of 18.  A friend of
mine suggested that I write about a little known use of a
well-known consumer product used by women to remove makeup and
freshen the skin.  The brand name is changed to protect the
innocent, but it does come in a blue jar.  Our own personal test
indicates that N----a does work.

 Any comments that the gentle reader has should be directed to me
at:  allison_george@hotmail.com

My lawyer wants me to advise all readers that this story is
copyright under 17 USC Section 102.  Permission is given to
download a single copy of this story for the purpose of reading
it off line.  Permission is also granted to archive the text in
its entirety on any non-profit web site.  Any other distribution
including posting of this story to a commercial web site without
the author's permission is strictly prohibited.


The Marketing Department

By Allison George (c) 1999


- Hey JB do you have a minute?  There's something I need to run
by you.

- Sure Jack, come on in and have a seat.

- Thanks.  I'm wondering if I'm in over my head on this project.
You know that this is the first time I've been a brand manager
since I joined the company.  It's been a tough climb to this
position.  I've been stumped because Klensall is a mature
product; it's been around so long that my mother used it when she
was a teenager.  Hell, for all I know, my grandmother used it
too.  I know the company picked up the product when they acquired
Cosel.  But the acquisition was for the cosmetic line, which was
where the real money was.  All those teenagers buying makeup
supposedly worn by long-legged lanky supermodels.  Give me a
break, have you ever seen anyone's daughter that looks like those
women?

- Yeah, I know.  I've got two girls at home both trying to dress
and look like they're ten years older than they really are.
Marie keeps saying that maybe we ought to look into picking up a
couple of chastity belts, if someone still makes them.

- I'm a little envious that you've even got such problems.  Jill
and I are facing some kind of fertility problem.  We've been
trying our damnedest for the past two years and we can't get the
sperm and egg to properly hook up. The docs don't see anything
wrong.  My swimmers are plentiful and active, at least in a petri
dish; and Jill seems to be ovulating normally.  I think it was
her gynecologist that said it could all be stress related.  Well,
I can attest to the fact that both of us are under lots of
stress.  But hell, what are we supposed to do, take a sabbatical?
I mean let's get real now!

- Well maybe the least you can do is take off for a couple of
weeks together and go somewhere relaxing.  When you get there,
fuck like bunnies!

- We're trying to do just that, but I've got to get some kind of
marketing campaign off the ground first.  I've been trying to
figure how to increase the visibility of this product.  As you
know from the stint that you spent in the feminine hygiene group,
it's pretty difficult for a man to come up with new ways to
market these things.

- I know what you mean, but the reality is that you're being
tested.  If you can come through and even increase sales by 5%,
you're looked upon as a rising star.  It's management's throw 'em
to the wolves theory.  They think that if you can boost product
sales in an area that you have no familiarity with and
furthermore couldn't care less about, then you're a candidate for
senior management.  Hell, Sarah Young started off eight years ago
in camping equipment.  I don't think she's ever spent a single
night in her entire life outdoors sleeping in a tent, only the
finest percale sheets for her fair skin!  She logged a 10 percent
increase in sales within fifteen months and now she's a division
VP.

- Hell JB, I know their thinking behind this and I've been
wracking my brain to figure out a way to expand the use of this
product.  I even went back into the archives of the division to
see how the product was developed and originally marketed.  Do
you know that the formula was originally purchased from a
Cleveland pharmacist back in 1934?  It seems as though the
cosmetics company that we bought a couple of years ago was trying
to get into the patent medicine game.  Well it wasn't too many
years later that the Food and Drug Administration was given the
authority to put all the quack medicine peddlers out of business.
So the company was left with barrels of this gooey stuff that
they didn't know what to do with.  Apparently an enterprising
chemist at the company figured out that this combination of
saponified fats and oils, a touch of alkali, and a couple of
essential fragrances might make a good make-up remover.  Well,
not only did it work great but it was a natural fit with their
existing product lines and got them off the hook with the FDA.
It was a pretty profitable item as well.  Seventy percent of that
little eight-ounce jar is just water.  The rest of the
ingredients costs about eight cents or so based on bulk
purchasing.  You've got some packaging costs, distribution, and
of course advertising.  Even when you figure all that stuff in,
we're making a real good profit on every jar.  The real issue is
expanding sales.  Just because you can make a dollar per unit,
you need to sell a lot of units to make any impact on the company
's bottom line!

- Jack, I know that feeling all to well.  Two years ago, I was in
the detergent division and talk about competitive.  Not only was
I competing against Lever and P&G, but I was competing against
three other brands that we're marketing.  I figured the way to
move this one was to focus on men who do laundry.  There are a
significant number of men out there that are single and do wash
their own clothes.  I came up with a campaign to target this
demographic group.  The TV ad program ran only on sports events.
Heck, we even got a former Heisman trophy winner to do a spot for
us during the Super Bowl!  I hit the men's magazines pretty hard
too.  Within the year we had captured over half of the male under
30 market!  It was a big enough capture to increase sales 6
percent.  When you consider the size of the market and the
competition, it was a real coup.  I got moved up and out with a
nice bonus for the effort.  What you need to do Jack is find a
hook.

- That's why I'm here JB, I think I've found the hook.  I'm just
not sure how to use it.  Here, take a look at this letter.  It
came to my attention yesterday.  When I first read it I couldn't
believe what I was reading.

- Holy shit Jack!  This is really quite a hook if you use it
properly.  I think you're going to need a little more assistance
on this project.  In particular, we'll need a woman on this one.
Janice, call Lucille Moore and see if she's free to join us for a
meeting.  Yes, I need her right now if she is available.  Thanks.
Jack, there are some subtleties here that we need to be careful
about.  You know the company is pretty conservative and it may be
that this all falls apart in the end, but hell, let's give it a
shot.  Hi Luce, thanks for joining us.

- Hi guys, what's up?

- Well Jack here has a hook on how to increase the market share
for Klensall.  However, as Jack will describe in a moment, this
will require some tact.  Before we get any further into this I
want to make it clear that this conversation and any follow up
stays between the three of us.  Is that O.K. with each of you?

- It's fine with me JB, go ahead Jack.

- O.K. Luce.  I've already gone over some of this with JB.  I
received a letter yesterday from a woman in Milwaukee who has
discovered an intriguing use for Klensall.  It also solves a very
interesting sexual problem that has concerned women for quite
some time.  Now I'm not presupposing that this is one of your
problems, but I sure as hell know that it has given me pause on
occasion.  Anyway, this woman writes about the reluctance of her
boyfriend, who apparently doesn't like to go down on her; she
uses a more graphic term in the letter.  It seems that it isn't
the usual issue that's common when this comes up, that she tastes
bad or he can't stand the smell.  No, that's not it at all.  What
he complains about is that her vaginal effluent, my term, not her
's, leaves a not unpleasant but noticeable musky odor on his skin
for at least twelve hours.  He's concerned about his coworkers
noticing the next morning when he shows up for work.  It seems
that normal soap and water doesn't leave his face clean and fresh
smelling.  She's in limbo, in terms of sexual pleasure via that
route, as he never gets to the oral job except on Saturday night.
Well as you might expect, this has led to a number of fights
between the two of them.  He expects her to be ready, willing,
and able to catch his tube lube in her mouth any day of the week
but won't reciprocate.  She writes that she finally had to tell
him that it's only fair that his expectations should be in line
with the reality of the situation.

- I can't wait to hear how Klensall brings about domestic
tranquillity to this couple.  The boyfriend sounds just like some
guys that I've dated.  Ugh, trolls; they should all be disposed
of.

- I'm getting to that Luce.  Anyway, she goes on to write that
they were at a Halloween party last month, costumed to the nines.
Apparently the party had a sexual theme and all of the partygoers
had to come dressed appropriately.  She dressed up as Salome and
he as Jack the Ripper.

- Jack the Ripper?

- Don't know why Luce, maybe the boyfriend was into serial
assaults; she doesn't say anything beyond that.  Anyway, there
was the usual amount of drinking and flirting going on all
evening long.  She does say that he was turned on by all the
cleavage on display that night and by the time they got back to
her place he was ready for anything.  No foreplay or anything,
they headed straight for the bedroom and got right to it.  Well,
she was surprised as heck when, instead of trying to slip the
dick in, he went down on her.

- I guess he was feeling a little guilty about ignoring her needs
for so long.

- You're probably right on that count Luce.  Well, as you might
guess, she's so excited by this turn of events that she's, shall
we say, extremely wet.  He really goes to the task at hand and in
no time flat she's getting to nirvana.  She goes on to say that
she has one of the best orgasms that she's ever had with him, I
guess because of the spontaneity of it all.  She doesn't say what
other sexual activities took place that night; one can only
guess.  However, and here's the hook, the letter says that she
noted something peculiar when she went to remove the make up from
both their faces.  He apparently had a bunch of stuff on his face
to make him look demented.  As was her practice, she got the
Klensall and did a good job of getting both their pores clean and
crystal clear.  She was so elated by the evening's frolic that
she leaned over to give him a big wet one on the cheek when she
noticed that her sexual fragrance was gone, no lingering
muskiness on his skin.  Well, you can imagine that she's about to
yell Eureka at the top of her lungs; no more excuses for not
having oral sex on any night of the week.  She tells him that he
smells as fresh as a new born babe as the result of the Klensall
and that he needn't worry about any after effects of their love
making when he goes to work the next day.

- Get out of here Jack, you've got to be kidding me!!

- No I'm not Luce, here's the letter; you can read it for
yourself.  She was pretty conscientious and repeated the
experiment a couple of days later with the same result.

- Luce, I'm convinced that Jack has an opportunity to expand the
use of Klensall in a rather unusual way.  I called you in here
because we need a woman to help out on the planning.  We also
need to see if this woman's claim is really true and then figure
out how to market it.  We can't come out with the crude and
obvious, you know, eat your honey - Klensall will clean up after.
The company won't stand for that.  Now Jack is willing to give
Klensall a try with Jill.  I don't know whether you've got a beau
at present, but we need to have a woman evaluate this as well.

- JB, I'm in between right now.  However, my girlfriend Joan has
a steady guy.  I can see if she's interested in helping out on
this.

- Approach her carefully Luce.  As I said at the outset, we have
really got to keep a lid on this one.

- Understood JB.  I'll simply tell her that I heard through the
grapevine that Klensall cleans up more than makeup and that I'm
curious whether this is true or not.  She's a really good friend
and I think that I can trust her to keep things to herself.

- Sounds good.  Why don't we plan on meeting back here next first
thing next week to see where things stand.  In the mean time I
will ask Bob in legal for an opinion about whether any claims
made about this use will run afoul of the FDA.  Those damn
Washington bureaucrats are taking a hard line on almost any kind
of cosmetic advertising.  I'm pretty sure that this wouldn't be
any kind of health claim, but I'll feel much better once legal
has a look see.  Bob'll keep this all under his hat.  Jack,
thanks for bringing this one to me; Luce, I'll look forward to
hearing what you can find out.

- Thanks guys, this one should be plenty interesting if it pans
out.

- You bet Luce, see you next week JB.

* * * * * * * * * * *

- Hello.

- Hi Joanie, I hope I didn't catch you in the middle of
something.

- Oh hi Luce, no sweat, I'm just out of the shower and finishing
drying my hair.  What's up?

- What's up!!  Come clean Joanie, how'd it go last night?

- You want all the down and dirty, or just the results?

- Both!  But give me a quick one on the results.

- Well Luce, I think you guys have a hit product on your hands!
Klensall does the trick.  It eliminated any hint of any
after-love scent from his skin.  I don't know how this stuff
works but I can tell you that you're going to have a lot of happy
girls when the word gets out.  I was just about to call Julie
when you called.

- Hold on there Joanie, I don't want you telling anyone about
this just yet.  We're set to meet early next week to discuss the
rollout campaign.  You're going to have to keep this one under
wraps for at least another week.  You can use it on Jim as much
as you need to but mum's the word to anyone else.  O.K?

- Yeah, sure.

- Now go ahead and tell me what happened!

- Well, we had opera tickets last night, Lucia di Lammermoor; you
know the one that's set in Scotland and the bride goes berserk at
the end of the opera, killing the bridegroom.  She's got this
wonderful mad scene walking down the stairs in a bloodstained
wedding gown clutching the blood-drenched dagger in her hand.
Well, when she concludes her aria the house erupts with applause.
I whispered to Jim that her craziness at that moment is how I
feel when PMS hits.  I think he'll be a little more sympathetic
next go around, fearing I'll go after him with a knife.  Anyway,
it was an unbelievable performance, great singing all around.
After the opera was over we went backstage; it turns out that Jim
and the tenor who played Edgardo went to college together.  So we
were able to meet all the singers and have our pictures taken.
By the time we left the theater it was already a little after
eleven.  It was my weekend to host the sleep over which was a
good thing because Jim lives clear across town and I sure wasn't
in the mood for a long drive back.

- Doesn't he live close to me?

- Yeah Luce, he lives in that town house complex, a half mile
down Eastway.  Anyway, we got back to my place and turned on the
gas burner in the fireplace.  I'm really glad that I had that
installed since it adds such a romantic touch on these cold
winter nights.  We like to cuddle on the couch in the living room
to kind of get our fuses lit for the fireworks that will come
later.  I had already changed into that black satin night set;
you know the one, the long negligee with matching sashed robe.  I
really like the way it sets off my red hair.  Anyway, I was
sitting on the couch with a cognac and Jim joined me; he'd
changed into a dressing robe as well.  I didn't get but a sip or
two of the brandy when he leaned over and kissed me.  It was one
of those 'thanks for a wonderful evening' kisses, you know the
lips meet and softly press against one another.  Sometimes I
think they're nicer than the 'grind 'em together and stuff the
tongue in your mouth' kiss.  I told him that I really enjoyed the
opera and especially meeting his friend and the other singers
afterwards.  He had his right arm around me at that moment and I
was snuggled tightly against his chest just under his chin
looking at the dance of the flames in the fireplace.  I told him
that I had a special treat in store for him.

- Joanie, can you hold on a moment?  Someone's trying to get
through on call waiting.

- Sure thing.

- Thanks, it was just Jack wanting to tell me his experience with
Klensall.  I told him I'd call him back.

- Anyway, we're both sitting there looking at the fire and I'm
thinking that this is really a pretty nice guy that I'm with.  I
must confess that the Klensall test was the furthest thing from
my mind, but I had put it out on the night table so I wouldn't
forget.  I had already slipped my right hand underneath his robe
and was idly stroking his thigh. You know you always think that
guys skin is rough; well, maybe their hands are, but I've always
found that their inner thighs are almost as smooth as ours.  I
was nice and comfy, just sitting there exploring the upper
reaches of his thighs.  His legs were slightly spread allowing me
access to his balls and cock.  I reached up a little more to cup
his balls and roll them gently in my hand.  I've always had this
thing for balls; our sex organ is smooth and rounded. They've got
this little package containing one half of the life essence and a
lovely rod to deliver it with.  It's enough to make believe in
some kind of divine creator!  Anyway, his prick began to stiffen
noticeably as I kept rolling the two nuggets together.  Then I
took the tip of his cock between my thumb and forefinger and
rubbed the emerging droplet of love oil gently around it.  Of
course this only made him start to ooze even more so I continued
to massage the emission all up and down his cock, bringing it to
full erection.  He started to give me little love kisses on the
side of my neck and started to gently tweak my nipples with his
left hand.  Of course there's nothing like satin on your skin to
heighten the sensation of a man's touch.  By this time my hand
was thoroughly coated.  I gently squeezed a drop of joy juice
onto my index finger and, after I held it out for him to see, I
sucked on the finger savoring the flavor.  I leaned over and
whispered in his ear that since we had eaten before the opera, I
was getting a little hungry and wanted desert.  However, being
the nice hostess that I am, I wanted him to have his just dessert
too.  Well, of course how could any man turn down an offer like
that?  We quickly made our way into the bedroom, ending up in a
tangle of arms and legs on the bed.  Our lips met and tongues
intertwined as each of us tried to suck out the other's tongue.
This went on for several minutes as hands groped for breasts,
cock, balls, and pussy.  I finally pushed him back on the bed and
pulled his hand away from my ever-wetting love box.  His robe was
already half opened from all the wrestling that had taken place
so it wasn't too hard to undo the sash, opening his whole body to
my kisses.  I gave him one last deep tongue kiss and moved down
his body kiss by kiss until I was staring right at the head of
his swollen cock.  I saw a sheen of light reflecting off of the
smooth fluids that coated his organ.  Of course this only made me
more hungry for his come, so I moved quickly to capture...

- Sorry Joanie, someone is trying to ring through.  Hold on a
sec.  Sorry, it was Jan, confirming our tennis date for this
afternoon.

- Damn it Luce, you're suffering from a major case of phonus
interuptus. Why don't you get answer call? At least that way you
won't have to be rude to all your callers.

- You're right Joanie, I'll get this taken care of next week.
Anyway, continue.

- Well, before your tennis buddy Jan called, I was resting on my
elbow staring at this cock that was shimmering in the light,
waiting to be sucked dry.  I gave it some quick licks exchanging
some of my saliva for the sweet taste of his emissions.  That
first taste triggered an overwhelming desire to get the whole
load as fast as possible.  I went down on his prick with a
vengeance; I knew that the quicker I finished him off the faster
he would get to me.  With a quick suck I engulfed the head of his
cock.  It must have been the combination of the light vacuum,
tongue swirls and how I massaged his balls, but in no time flat I
had my syrupy dessert.  It never fails with him, after an oralie
he gets energized; most of my former boyfriends would just nod
off.  We swapped places.  He likes to be kneeling at the foot of
the bed with my honey pot slightly elevated so that it's even
with his mouth.  He didn't hesitate for a moment, diving right in
and licking the nectar that was coating the quivering nether
lips.  It didn't take long for him to finish lapping up the juice
that had oozed out before he hit my clit with the end of his
tongue.  Oh my God, did this ever start me up the road to the big
O.  He has this thing that he does with his tongue that's
unbelievable; something that I've never had another man do to me.
He gave the love nub a couple of flicks and then he stuck his
tongue deep inside my love nest and started swirling it around
back and forth, in and out, the same kind of motion you see in a
washing machine.

- Oh my God, that sounds heavenly.

- Well I'll tell you Luce, this one's a keeper.  The first time
he did it I was tempted to chain him to my bed and throw away the
key.  If word of his talent ever gets out, the women will be
lined up around the corner.  Anyway, it didn't take me long to
get off.  Not only is his tongue going around and around my
juiced up box but he's gently flicking my nipples with the edge
of his fingernails.  Talk about getting my temperature up to the
flash point; about a minute after he started all of my muscles
started to tense up and I began to feel the involuntary
contractions start.  One of these days my pussy's going to clench
so tight that I doubt he'll be able to get his tongue out for at
least an hour.  Anyway, I was so juicy from all of the exertion
that his face was slathered with my come.  The perfect test for
Klensall.

- How did you get him to use it?

- Actually it was pretty easy Luce.  The night before I had put a
small amount into one of those generic little make up bottles.
Well, I always clean my face before going to sleep regardless of
whether I've had sex or not!  I guess I've been ingrained by all
your advertising about the necessity of keeping the pores clear
and clean!  We were both tired and ready for sleep.  I told him I
needed to go get the makeup off and that I would be right back.
When I returned I told him that I had received a trial sample of
a new men's face cream and that this is the perfect time to try
it out.  I took a liberal amount of Klensall and gently rubbed
into his cheeks, letting the cream soak into his skin.  I had a
nice warm wash cloth with me and after about a half minute wiped
his face clean.  A quick kiss on the cheek revealed only the
slight odor of eucalyptus, certainly none of the  after-odor of
sex.  I slipped underneath the covers and nestled up close to
him.  The next thing I know the pale filtered light of the new
morning is fluttering over my eye lids, gently waking me.  He's
still out, his face snuggled up close to the nape of my neck, his
right arm still cupping my breast as it was when we fell asleep.
I gently removed his arm and propped myself up and leaned over to
get a quick sniff.  No smell other than the need to brush his
teeth!!  Wow, I thought this is going to be a big hit.  So that's
it in a nutshell Luce, the stuff works!  None of the musky
lingering scent.  I can see it now - 'an affair that only you and
she will remember; use Klensall, the wife will be no wiser.'

- Joanie, I think you better leave the advertising campaign to
the professionals.  Thanks for being a good sport and giving this
a try.  I'll give you a call next week after our product meeting
and let you know what's up.

* * * * * * * * * * *

- Hey Jack, come on in.  Do you want a cup of coffee?

- No thanks JB, I'm fine.  Where's Luce?

-  She'll be down in about five minutes; she's finishing
something up for a presentation later this afternoon.  So tell
me, do we have a product to launch?

- Well, we have the results from a survey of two satisfied
customers.  Speaking as one of them, the answer is a definite
yes!  Jill told me that there wasn't the least bit of scent
residue after I used it.  I did what all good testers should do,
I got may face thoroughly coated with juice last Friday night.  I
came home and Jill was wearing her bathrobe and had this big grin
on her face.  I asked her what was up and she replied back, 'I
hope your cock is!'  It turns out that both her basal temperature
and this hormone test that we've been using for the past six
months indicated that she was ovulating that day.  As we headed
straight for the bedroom, I could feel my cock pressing hard
against my pants.  I told her that after we were finished getting
the little swimmers inside her and on their journey that I would
go out and pick up dinner.  She already knew about the Klensall
project and was willing to serve as the sample donor.  Well, I
almost tripped over my shoes making it towards the bedroom.  I
tell you JB, never try to walk at the same time you have a stiff
rod and you're trying to take your taking your clothes off; I don
't care who's waiting in the next room!  Jill only had to take
her robe off and by the time I had finished throwing off my
clothes, she was spread-eagled on the bed with a come hither
smile on her face.  Well, I dove right in.  The excitement of a
possible pregnancy had lubed her up but good.  It wasn't
difficult to get my face fully saturated with her love oil.  Each
swipe of my tongue across her gash brought forth more oil, and at
the same time was inflaming my cock to its fullest.  I felt that
there wasn't any time to waste; the last thing that I wanted to
do was shoot a huge wad onto the sheets!  As I slid up her body,
she reached down and grasped my prick guiding it straight into
her puss with one smooth motion.  It didn't take long.  Jill
started pushing hard against me, her arms wrapped around my back,
pulling me tightly, trying to squeeze the sweat from between the
touching layers of our skin.  She began to shudder as I could
feel her climax begin.  By this time her pussy was so slick that
each thrust was almost frictionless.  Finally, it was the sweet
swift contractions of her pussy that pulled me over the edge and
sucked every last drop of come from by cock.  Oh, hi Luce.

- Hi guys, sorry I'm late.  I had to get a memo finished and sent
off for an afternoon meeting.  What's the agenda this morning?

- Luce, Jack was just finishing telling me about his experience
with Klensall.  He was just getting to the climax of the story,
right Jack?  Why don't you finish telling us how Klensall worked.

- Luce I don't think that I have to repeat all the clinical
details, we're all grown ups and know how the love juice ends up
on the face.  Anyway, we were lying there in bed when a pang in
my stomach reminded me that I promised to go pick up dinner.
Jill told me to go get the Klensall and a warm washcloth from the
bathroom, which I dutifully did.  She took a dab out of the
bottle and gently rubbed it into my cheeks and chin.  I noticed
an immediate coolness and mild astringency that felt rather nice.
After about a minute she placed the warm washcloth over my face
and allowed the heat to sink into all the pores.  She carefully
wiped the lingering moisture from my face and bent over to give
me a kiss on the cheek.  She pulled back quickly and smiled at me
with a glimmer in her eye, 'it worked, there's no musky
fragrance!'  I gave her a kiss in return and told her that I
hoped my injection of life worked as well.

- Jack, my friend Joanie had the same experience the other night
when she tried it out on her boyfriend.  Not only was the scent
gone, but his face was as soft as the skin of a freshly picked
peach.  You need to remember that she used it on his skin at the
end of the day when there was a significant amount of stubble
since he hadn't shaved since early in the morning.  Klensall has
some kind of softening action as well.  I think we've got a
product here, the question is how to market it.

- Jack and Luce, you've both gone beyond the call of duty, though
in Jack's case it was certainly a pleasurable assignment.  I
think you're right, we do have a product here, but it's one that'
s going to have to be marketed with care.  As you know, the
company markets products in a number of areas that require
special handling.  Our campaign for feminine hygiene products is
not only tastefully done, but also effective in that we've got a
30 market share and we are just a little behind big T.  I did run
this past Bob in legal.  He thinks that if we do go to a full
press campaign that there shouldn't be any problems with the FDA.
We wouldn't be making any health claims for the product and that'
s the one area they seem to be going after these days.
Unfortunately, we're not in a position where we can go to the VP
and requests funds for an ad campaign.  I'm afraid that they
would, at best, laugh us out of the room, and, at worst, consign
us to the lower depths of the company from which we would not
likely emerge.  However, I thought long and hard over the weekend
about how to get this off track and I've got an idea that I think
will work.  We need to hit the women's and men's magazines.  They
all have advice columns where they answer questions and comments
from readers.  What we will do is mount a letter writing
campaign.  Each letter should be slightly different but
addressing the point that the writer has heard about Klensall
from a friend and tried it out and, cutting to the chase notes
that it works.  This will get the public interested and should
result in queries back to you Jack since you're the brand
manager.  Once we've got letters in hand, then we go to the
seniors and lay out the campaign.

- JB, I think that sounds great.  Why don't I get started on
identifying the key men's magazines?  Luce, are you in this with
me?

- Sure thing Jack, I'll take the ladies.  JB, I got some
connections with a couple of editors from some previous
campaigns.  I'll touch base with them to see how we can expedite
publication.

- That sounds great Luce.  Jack, how about if we meet back here
in a couple of weeks for a progress report?

- Can do JB.  I'll coordinate with Luce on a time and e-mail you.

- OK, good work both of you.  I think we're on the way.

- Speaking on behalf of the fairer sex, I think that there are
going to be a lot of happy women out there once this news gets
out.

-- 
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